Traditional Chinese Medicine
With A Compassionate Heart
Shen Loon She Enterprise Sdn. Bhd., or warmly known by the moniker SLS, is one of Malaysia’s most beloved and trusted TCM manufacturer and trading company. Started with the trading of the eminent and highly coveted traditional Chinese medicine for the relief of arthritis and rheumatism, today we are our own ingredient formulation expert, manufacturer, OEM provider, marketer and distributor of various TCM and health products.
Today, SLS operates with several operation offices, its very own 4-storey corporate building, and a 1,716-sf factory located at Harbour Trade Centre, Penang. Our factory is designed to be an all-encompassing manufacturing plant which is designed accommodate a production line, packaging solutions in boxes, sachets and capsules, and a research centre to carry out R&D in TCM and health food. The factory’s production system and quality control are closely monitored, and are certified with Good Manufacturing Process (GMP).
神農氏企业有限公司，或以 SLS 的綽號而廣為人知，是馬來西亞最受歡迎和最值得信賴的中藥製造商和貿易公司之一。 以交易著名且備受追捧、用於緩解關節炎和風濕病的中藥開始，如今我們是自己的成分配方專家、製造商、代工生產商、營銷商和分銷商，提供各種中藥和保健產品。
如今，SLS 擁有多個營運辦公室、4 層企業大樓和位於檳城海港貿易中心的 1,716 平方英尺的工廠。 我們的工廠被設成一個全方位的製造廠，包括完整的生產線、盒裝、小袋和膠囊包裝技術，以及一個從事中藥和保健食品研發的研究中心。 工廠的生產系統和品質管制受到嚴密監控，並通過良好生產規範 (GMP) 認證。
SLS’s business has always revolved around the performance and appeal of our products. Besides the flagship product (Shen Loon Capsule) which the company gained its fame from, Shen Loon She is also well-known for its “Jien Way-U”, a popular herbal blend for digestive disorders which we self-manufacture and distribute. This is another of our Hero products traditionally used to relieve digestive and gastric disorders or discomfort, including indigestion and acute gastritis. The product was approved under the traditional medicine registration number MAL19990202T by the Ministry of Health Malaysia in January 1999.
Some of our more prominent products include the vital energy supplement “Antronergy”, physical reconditioning for children during pubertal growth spurt “Smartall”, health maintenance for digestive system “Ginger Soymilk”, cartilage repair and joint care “Moflex”, and fresh Bentong Ginger slices cultivated via advanced soilless agricultural technology. The company is also involved in the wholesale and retail of various other health products.
SLS 的業務一直圍繞著我們產品的特性和吸引力。除了公司名聲大噪的主打產品（SLS 膠囊）之外，SLS 還以其“健胃U”而聞名。這是我們自產自銷的暢銷產品，一種用於治療消化系統疾病的草藥混合物，傳統上用於緩解消化系統和胃部疾病或不適，包括消化不良和急性胃炎。該產品於 1999 年 1 月獲得馬來西亞衛生部批准，註冊號為 MAL19990202T。
我們其他著名的產品包括 活力能量補充劑“樟芝益凍”、青春期兒童身體調理“喜邁高”、消化系統保健“文冬姜豆奶”、軟骨修復和關節護理“茉菲樂膠囊”以及採用先進無土農業技術栽培的新鮮文冬姜美顏零食“姜靚女薑片”。公司還涉及各種其他保健產品批發和零售業務。
At SLS, our noble goal has always been about helping to build up the health of our customers holistically. With top-notch products, we are hoping to empower everyone with stronger physicality, vitality and higher spirit that spruce up their lives. From pursuing this goal over the years, the company has indirectly built its reputation on a foundation of trustworthiness, which in turn leads to total customer satisfaction and confidence.
To us, nothing is more vital than product quality, consistency, freshness and grade of ingredients. We are extremely attentive and meticulous in the selection of raw materials, and each of them are curtained to be certified or even patented. Our products are GMP (Good Manufacturing Practice) and MeSTI (Makanan Selamat Tanggungjawab Industri) certified, ensuring that we comply to the standard guidelines, food safety management system and hygiene. The company is also on course to HALAL certification this year. These values have proven to be the cornerstone for its ultimate success and exponential growth.
幫助客戶全面建立健康始終是SLS崇高的目標。我們希望以一流的產品，賦予每個人更強壯的身體、活力，讓他們的生活更加美好。通過多年來對這一目標的追求，公司間接建立了更穩固的信譽，進而又增強客戶的整體滿意度和信心。
對我們來說，沒有什麼比產品質量、一致性、新鮮度和成分等級更重要的了。我們在原材料的選擇上極其用心、一絲不苟，每一件都經過認證甚至獲得專利。我們的產品通過了 GMP（良好生產規範）和 MeSTI（食品安全問責工業）認證，確保我們符合標準指南、食品安全管理體系和衛生。本公司今年也將獲得 HALAL（清真）認證。這些價值觀已被證明是最終成功和成長的基石。
Down the road, SLS is hoping to inject more sophistication into our existing production system by adding more cutting-edge machinery and apparatuses to our collection, both for the purpose of increasing production capacity and improving technology. We shall also step up our effort in raw materials sourcing and patents, intensify R&D, while collaborating with doctors and nutritionists as well as “Sinseh” (TCM practitioners) to enhance our products’ functionality, and to ensure a continual launch of effective and innovative products.
More emphasis shall be placed on online marketing as we move towards digitalization and e-commerce. This shall not only offer greater convenience to our customers in their selection and purchase of our products, but also to guarantee authenticity of the goods they are getting. To safeguard the general wellbeing of our customers, this is the best method to counter fake products in the market.
Our venture into the digital realm includes the establishment of a virtual consultation desk where our specialists (nutritionists and herbal experts) would attend to enquiring customers with advices on TCM consumption and health preservation.
SLS 希望未來通過集合更多頂尖的機械和設備，為我們現有的生產系統注入更多的精密性，以提高生產能力和技術改進。我們還將加大原材料採購和專利力度，以及研發力度，同時與醫生和營養師以及中醫師合作，增強我們的產品功能，確保不斷推出有效和創新的產品。
隨著數位化和電子商務的邁進，我們将更加著重在線營銷。這不僅為客戶在選購我們的產品時提供更大的便利，而且也保證了他們所獲得的商品的真實性。為了保障客戶的整體福祉，這是打擊市場上仿製品的最佳方法。
我們在電子領域的冒險包括建立一個虛擬諮詢台，由專家（營養師和草藥專家）負責向客戶提供有關中藥消費和保健的建議。
Are Practiced Side-By-Side,
A Mindful Patient Will Always
Make Use Of Both To His Advantage.
一個正念的病人總是會利用兩者來發揮它的優勢。
Our vision is to be a leader in modern-day TCM and herbology products manufacturing which incorporates ancient wisdom with prevailing science and technology, and to help more people with genuinely quality health products by spreading our influence throughout South East Asia.
Our mission is to help resolve the common health problems people face in their daily lives with premium quality remedy and health food via the capacity of TCM, and thus improve the quality of their lives.
我們的願景是成為現代中藥和草藥產品製造的領導者，將古老的智慧與流行的科學技術相結合，並通過將我們的影響力傳播到整個東南亞來幫助更多的人提供真正優質的健康產品。
我們的使命是通過中醫的能力，以優質的藥材和保健食品，幫助解決人們日常生活中常見的健康問題，從而提高人們的生活質量。
The well-known Shen Loon She was auspiciously incorporated in June 1997. However, history goes way back to a quarter of century ago, when Dato Lee began his journey in the field of TCM with the trading of Cheng Kum Chea Toe Wan in 1978. He incorporated his first company for the sales and distribution of this hero product, mainly in the northern region, Kuala Lumpur, as well as several other states.
This product was once highly coveted to relief arthritis and rheumatism, and is equally as effective in alleviating several other illnesses such as menstrual pain, asthma, rhinitis, migraine, and skin diseases, and it’s made entirely from Chinese herbal preparation trusted for generations.
The product gradually gained the confidence of consumers, proving to be very reliable in terms of quality consistency, and healing efficacy. Fame was almost certain to ensue from a fabulous product, and that was exactly what happened. Well-loved and widely recognized by the people of Malaysia and the Asia Pacific region, the company has also made its name along with the rise of the product.
In 1992, Chen Li Sen Marketing was formed to take over Seang Hock Trading, with Dato Lee still at the helm to guide the company forward. In 9 June 1997, Shen Loon She Enterprise Sdn. Bhd. was established, and took over the business previously undertaken by Chen Li Sen Marketing, with its sales office located at Jalan Air Itam, Penang.
著名的神龍社於 1997 年 6 月順利註冊成立。然而，歷史可以追溯到 25 年前，1978 年，拿督李開始了他在中藥領域的征程，並與鄭錦謝趾丸交易。他成立了他的第一家公司來銷售和分銷這款英雄產品，主要在北部地區、吉隆坡以及其他幾個州。
該產品曾被人們夢寐以求的緩解關節炎和風濕病，對緩解經痛、哮喘、鼻炎、偏頭痛和皮膚病等其他幾種疾病同樣有效，它完全由幾代人信賴的中草藥製成。
該產品逐漸贏得了消費者的信任，證明在質量一致性和治療效果方面非常可靠。名聲幾乎肯定會從一個神話般的產品中獲得，而這正是發生的事情。深受馬來西亞和亞太地區人民的喜愛和認可，公司也隨著產品的崛起而聲名鵲起。
1992 年，Chen Li Sen Marketing 成立，接管 Seang Hock Trading，拿督李仍掌舵，帶領公司向前發展。 1997 年 6 月 9 日，Shen Loon She Enterprise Sdn. Bhd. 成立，並接管了之前由陳立森營銷公司承擔的業務，其銷售辦事處位於檳城雅蘭依淡路。
However, it wasn’t all smooth sailing, particularly in the late 90’s, where the market was flooded with fakes that bore great resemblance to the illustrious. The long battle with counterfeits did not only take a toll on the company, its reputation, and its relationship with the authority, but the intention to cheat the poor, innocent consumers who were genuinely looking for a remedy to their illness was something which we were unable to tolerate.
With the consumers’ health in mind, the company fought tooth and nail to wipe out the fakes. As part of our business strategy to soldier through this difficult chapter, capsules altered from purple to the present green. New packaging as well as high-tech hologram sticker with added security features were introduced to ensure easy recognition and to distinguish the genuine from the fakes. Also in 1999, the product acquired its official approval from the Ministry of Health Malaysia under the traditional medicine registration with the serial number MAL19990219T. It was then amended and approved by the National Pharmaceutical Control Bureau of the Ministry of Health Malaysia after its name change.
然而，這並非一帆風順，尤其是在 90 年代後期，市場上充斥著與著名的鄭錦謝趾丸極為相似的假貨。與假貨的長期鬥爭不僅損害了公司、聲譽以及與當局的關係，而且欺騙那些真正尋求治癒疾病的貧窮無辜消費者的意圖也是我們的本意無法忍受。
考慮到消費者的健康，該公司竭盡全力消滅假貨。作為我們渡過這一艱難篇章的商業戰略的一部分，膠囊的顏色從紫色變為現在的綠色。引入了新的包裝以及具有附加安全功能的高科技全息貼紙，以確保易於識別並區分真假。同樣在 1999 年，該產品獲得馬來西亞衛生部的正式批准，進行傳統藥物註冊，序列號為 MAL19990219T。更名後，經馬來西亞衛生部國家藥物管制局修訂和批准。
From there onwards, the company has grown from strength to strength, establishing its operation offices, manufacturing and packing factory at Harbour Trade Centre, and its very own 4-storey corporate building. The company has expanded its products range, and manufacturing endeavors to include food packaging, sachets and capsules. Today, we are known as the highly reputable and most trusted TCM manufacturer and trading company Shen Loon She Enterprise Sdn. Bhd.
從那時起，公司不斷發展壯大，在海港貿易中心設立了運營辦公室、製造和包裝工廠，並擁有自己的4層企業大樓。 該公司已擴大其產品範圍，並致力於製造食品包裝、香囊和膠囊。 今天，我們被稱為享有盛譽和最值得信賴的中藥製造商和貿易公司Shen Loon She Enterprise Sdn。 有限公司
Founder Dato Lee Seang Hock is a visionary who has established the company based on a noble ideology of “having a kind heart”, which is a key prerequisite to operate in the industry of health and medicine. Aside from being genuinely caring, Dato Lee harbours a gallant ambition to restore confidence of people towards traditional Chinese medicine (TCM), which could have waned in an era of fake products and counterfeits that have tarnished the reputation of genuine medicines and potent herbs that once took TCM to the pinnacle of health care.
創始人Dato Lee Seang Hock是一位有遠見的人，他本著“有一顆善良的心”的崇高思想創立了公司，這是在健康和醫藥行業經營的關鍵前提。 除了真誠關懷外，拿督李還懷有一個雄心壯志，要恢復人們對傳統中藥 (TCM) 的信心，在一個假冒偽劣的時代，這可能會削弱真正藥物和強效草藥的聲譽。 將中醫推向醫療保健的巔峰。
Chinese herbs and their usages went a long way back in Chinese history. Most of them are meticulously classified according to their own unique functions. Amazingly, some even packed the potential of treating certain disorders that Western medicine is still struggling to cope. Hence, when a patient realizes inadequacies in Western technology especially in treating chronic diseases or illness, he or she would most probably reassess the prospects of TCM. At that point of time, Dato Lee knew that TCM packed a promising future, especially in Malaysia and countries with Chinese inhabitants. Whether it thrives in our country or otherwise, clung solely on the way industry players practise it.
中草藥及其用法在中國歷史上可以追溯到很久以前。 它們中的大多數都根據自己獨特的功能進行了細緻的分類。 令人驚訝的是，有些人甚至擁有治療某些西醫仍在努力應對的疾病的潛力。 因此，當患者意識到西方技術特別是在治療慢性疾病或疾病方面的不足時，他或她很可能會重新評估中醫的前景。 那時，Dato Lee知道中醫藥前景廣闊，尤其是在馬來西亞和有華人居民的國家。 無論它是否在我們國家蓬勃發展，都只依賴於行業參與者的實踐方式。
From there, Dato Lee delved deeper into TCM and learned its functions and benefits by heart. He proceeded to build his team, his facilities and a system in preparation to embrace a future of herbalism and TCM at full throttle. He had his influence spread across the complex network of the industry based on his strong believe that TCM still has its worth and remains vital in the health care system.
從那裡，Dato Lee深入研究了中醫，並深入了解了它的功能和益處。 他著手建立他的團隊、他的設施和一個系統，以準備迎接全速發展的草藥學和中醫的未來。 基於他堅信中醫仍有其價值並在醫療保健系統中仍然至關重要，他的影響力遍布整個行業的複雜網絡。
Hinging on our founder’s belief, we managed to make significant progress by upholding quality control and patented ingredients, asserting on the usage of best premium herbs and extensive R&D to ensure better effectiveness and bioavailability, as well as safeguarding the consumers with due certifications for all our products from relevant authorities. Today, as part of our business evolution and strategies in company branding, we are known as Shen Loon She Enterprise Sdn. Bhd., a highly reputable and trusted TCM manufacturer and trading company.
秉承創始人的信念，我們通過堅持質量控制和專利成分，堅持使用最好的優質草藥和廣泛的研發以確保更好的有效性和生物利用度，並通過我們所有產品的適當認證來保護消費者，從而取得了重大進展 相關部門的產品。 今天，作為我們業務發展和公司品牌戰略的一部分，我們被稱為Shen Loon She Enterprise Sdn。 Bhd.，一家享有盛譽和值得信賴的中藥製造商和貿易公司。
We promise to continuously fight counterfeits to ensure consumers get only genuine products which are reliable and quality ensured. To prevent avoidable counterfeit problems, we strongly urge customers to make purchase directly from us, from our online stores or our certified distributors.
Products Reliability 產品可靠性
As a brand owner and manufacturer, we are in total control of the entire process, including raw material sourcing, ingredients formulation, manufacturing, packaging, quality control, marketing and logistics. Our facilities and SOPs are in compliance to all quality standards such as GMP and MeSTI. On top of that, SLS selects only the most reliable partners to work with. From suppliers to appointed retail agencies, due diligences were carried out in the most thorough manner to ensure the whole supply chain functions reliably, hence, provides the highest level of quality assurance to the final products.
作為品牌所有者和製造商，我們完全控制整個過程，包括原材料採購、配料配方、製造、包裝、質量控制、營銷和物流。 我們的設施和 SOP 符合所有質量標準，例如 GMP 和 MeSTI。 最重要的是，SLS 只選擇最可靠的合作夥伴進行合作。 從供應商到指定的零售機構，盡職調查以最徹底的方式進行，以確保整個供應鏈可靠運行，從而為最終產品提供最高水平的質量保證。
Brand Trustworthiness 品牌可信度
SLS has been the brand trusted by many to help cure diseases, relief discomfort, and maintain general health and wellbeing. Our brand reputation has been built on a strong foundation of positive word-of-mouth and testimonials from people who have benefitted immensely. We owe our achievements to a reservoir of knowledge in traditional Chinese medicine and herbology that we have gathered from decades of extensive study and research. Generations of customers have enjoyed the unique benefits of our products, which have expanded to include dietary supplements, health foods, beverages, and convenient snacks.
SLS 一直是許多人信賴的品牌，可幫助治癒疾病、緩解不適並保持整體健康和福祉。 我們的品牌聲譽建立在良好的口碑和來自受益匪淺的人的推薦的堅實基礎之上。 我們的成就歸功於我們從數十年的廣泛研究和研究中積累的中醫藥和草藥學知識庫。 一代又一代的客戶享受了我們產品的獨特優勢，這些產品已擴展到包括膳食補充劑、保健食品、飲料和方便零食。